It's official; Enrique Pena Nieto is the primary candidate for the PRI Party for the 2012 Mexican Elections. He was governor of the State of Mexico and now has decided at aged 45 to become a presidential candidate. Even though he has political connections, he is a lawyer with a master's in business.
He has been connected to the PRI since 1984. Initially, he worked as an instructor in PRI's Electoral Training Center and later on became Coordinator for the party's Parliamentary Group in the LV Legislature. He also held the job as Chairman of the Political Board of the same legislature.
He spent approximately a decade give or take a couple of years, in the state government of Mexico. During his stint in the state government of Mexico, he acted as, Government Administration Secretary, President of the Directive Council for the Social Security Institute, President of the Internal Council of Health Institute and Vice President of the Government Board for Integral Family Development System He joined the Public Administration and the Administrative Council for Decentralized Public Agencies.
Nieto exemplified what it means to be dedicated to politics by also being a political advisor to the PRI in addition to everything else. All of his duties helped to prepare him for his future as a candidate. It was a natural transition for him to become a candidate.
In 2004, he participated in his party's internal nominations for governorship of the state of Mexico. He beat other candidates in the nomination process, namely Guillermo González Martínez, Gustavo Cárdenas Monroy, Jaime Vázquez Castillo, Eduardo Bernal Martínez, Fernando Alberto García Cuevas, Cuauhtémoc García Ortega, Isidro Pastor Medrano, Enrique Jacob Rocha, Héctor Luna de la Vega and Carlos Hank Rhon. It wasn't until February of 2005 that he became the nominee for the governorship as a candidate of the PRI.
Voting was on July 3, 2005. He won 49 percent of the vote. He was sworn in as governor on September 15, 2005.
More than anything he wanted to change things in the areas of The environment, energy reform and sustainable development and the acceleration of educational reform in support of youth empowerment and employment generation The fact that he was able to accomplish anything within a party filled with conflict, speaks to his political capability. His popularity comes from his ability to help the people with boosts in the economy, housing sector and agricultural business.
His run for the presidency began when he finished his term as governor. Oddly, Senator Manlio Fabio Beltrones, his only opponent decided not to run. Beltrones's withdrawal paved the way for Peña Nieto's designation as the standard bearer of his party for the 2012 Presidential Elections.
Despite controversies, Pena Nieto is often referred to as the next president of Mexico. It is no surprise that Pena Nieto has cleverly held his own political polls to discredit his opponents, Andres Manuel Lopez Obrador of the leftist PRD party and Josefina Vazquez Mota of the ruling party PAN. The 80 million people in Mexico get to decide on who will govern them, on July 1, 2012.
The PRI hope for a sweeping victory because of the popularity of their candidate. Mexico has always called their head of state president, but truthfully, men who were more like dictators have ruled Mexico, and Enrique Pena Nieto hopes to change all that. He thinks that he knows how to help Mexico shed its troubles and become the great nation it should be.
When you need some relevant information on how you can be successful in your endeavors, checking my site will help.
Wednesday, February 29, 2012
Monday, February 27, 2012
The New Methods of Marketing by Steve Heyer CEO
Steve Heyer CEO is a strong believer in the concept of constant adaptation in the industry in reaction to changing times. These are bold words that were spoken by this visionary business leader almost a decade ago and people continue to refer to them today. He delivered a keynote speech bearing this message to a group of 400 media, ad agency and entertainment executives during an “Advertising Age” conference in 2003.
Steve Heyer is a person of great importance in the business world, not least because he is one of the chiefs of Starwood Hotels. There were several occasions where Heyer enlarged on what he had meant about finding innovative marketing approaches in the famous conference long ago. Heyer's stated goal was the marketing of amusement, as opposed to the marketing of lodgings in the hotels.
Heyer's emphasis was on the marketing of an experience. We deliver memories.” Marketing in this manner was new back then, and quite an original concept.
The needs of consumers, he explained, had also shifted to customization and were now exerting their strength in full force on the market. This is precisely what one now observes in businesses: customization. This is a theme most strongly supported by digital products and companies nowadays.
Nowadays, various businesses in media are in trouble because of the changes in technology. Just for illustration, when software for musical piracy was introduced, the support from consumers was so overwhelming that the music industry almost immediately saw a setback in profits. Consumers went online in droves when songs started becoming downloadable on sites for free.
The music industry momentarily went into chaos, which is a scenario referred to in Steven Heyer’s keynote address. The circumstances had changed, Heyer said, and so should the methods of distribution as well as reproduction. Heyer insisted that even those in television had to look out for how the new circumstances could affect them.
Essentially, he was saying that the time had come for businesss to market a culture, not a product. In the interview explaining his marketing strategy for Starwood Hotels, he furthered explained that they are now a company engaged in distributing entertainment and unforgettable experiences. In other words, consumers would have their eyes trained on what the hotels could provide, not the hotels themselves.
Hence, the company has actually struck up a partnership with the Victoria's Secret brand in an effort to market the experience of being in a Starwood hotel (and watching a Victoria's Secret runway show, in this case). Along with online bidders, only preferred guest members of Starwood can buy tickets to the elite fashion event. Such shows how cultural marketing may be used.
Steve Heyer has also made negative remarks about a growing trend in the LA film industry: the insertion of brands in random shots. He calls the practice a “contextless” insertion of brand logos into movies or TV programs. He doubted that such appearances would actually bring up sales in any way.
One of Coca Cola's former leaders is actually Steve Heyer CEO. It is from that time that we may take an example of what he means by properly contextualized brand "cameos". What he did was to put a glass of Coke in front of each judge in American Idol, a popular TV series.
When in search of relevant info about online marketing and business in general, hitting the link will help.
Steve Heyer is a person of great importance in the business world, not least because he is one of the chiefs of Starwood Hotels. There were several occasions where Heyer enlarged on what he had meant about finding innovative marketing approaches in the famous conference long ago. Heyer's stated goal was the marketing of amusement, as opposed to the marketing of lodgings in the hotels.
Heyer's emphasis was on the marketing of an experience. We deliver memories.” Marketing in this manner was new back then, and quite an original concept.
The needs of consumers, he explained, had also shifted to customization and were now exerting their strength in full force on the market. This is precisely what one now observes in businesses: customization. This is a theme most strongly supported by digital products and companies nowadays.
Nowadays, various businesses in media are in trouble because of the changes in technology. Just for illustration, when software for musical piracy was introduced, the support from consumers was so overwhelming that the music industry almost immediately saw a setback in profits. Consumers went online in droves when songs started becoming downloadable on sites for free.
The music industry momentarily went into chaos, which is a scenario referred to in Steven Heyer’s keynote address. The circumstances had changed, Heyer said, and so should the methods of distribution as well as reproduction. Heyer insisted that even those in television had to look out for how the new circumstances could affect them.
Essentially, he was saying that the time had come for businesss to market a culture, not a product. In the interview explaining his marketing strategy for Starwood Hotels, he furthered explained that they are now a company engaged in distributing entertainment and unforgettable experiences. In other words, consumers would have their eyes trained on what the hotels could provide, not the hotels themselves.
Hence, the company has actually struck up a partnership with the Victoria's Secret brand in an effort to market the experience of being in a Starwood hotel (and watching a Victoria's Secret runway show, in this case). Along with online bidders, only preferred guest members of Starwood can buy tickets to the elite fashion event. Such shows how cultural marketing may be used.
Steve Heyer has also made negative remarks about a growing trend in the LA film industry: the insertion of brands in random shots. He calls the practice a “contextless” insertion of brand logos into movies or TV programs. He doubted that such appearances would actually bring up sales in any way.
One of Coca Cola's former leaders is actually Steve Heyer CEO. It is from that time that we may take an example of what he means by properly contextualized brand "cameos". What he did was to put a glass of Coke in front of each judge in American Idol, a popular TV series.
When in search of relevant info about online marketing and business in general, hitting the link will help.
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